双十一 (Singles Day) is coming up. Soon after, it will be Black Friday, which is the first day of Black Week, which is the harbinger of Cyber Monday. Then comes Advent season and we can finally start shopping for real.

Isn’t it about time that we take the logical step and introduce “Austerity Day”, the only day in a year where we do not shop like our happiness depended on it. Which, btw, it totally doesn’t!